Beauty Industry

Eunice Johnson, Cosmetics Innovator, Dies at 93

Founded Fashion Fair Cosmetics in 1973.

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By: Jamie Matusow

Editor-in-Chief

Eunice Johnson, a driving force in fashion and cosmetics, died on Jan. 3. She was 93. Johnson was the creator of Ebony Fashion Fair, a tour of nearly 200 cities that has showcased haute couture and ready-to-wear fashion for a mostly African-American audience for more than 50 years.

Nearly 40 years ago, Johnson became pertubed with the lack of cosmetics that enhanced the skin tones of her models. To remedy the situation, in 1973, she founded Fashion Fair Cosmetics, a prestige line that African-American women could buy, for the first time, in top department stores.

Within three years, the growing popularity of Fashion Fair Cosmetics prompted Revlon to introduce the Polished Ambers line for black skins, Avon to start Shades of Beauty and Max Factor to produce Beautiful Bronzes.

Johnson is survived by her daughter, Linda Johnson Rice, who is chairwoman and chief executive of Johnson Publishing, and a granddaughter.

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